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Additional Information:
AffStat reports have become industry standard resources, the data it contains quoted repeatedly in trade journals, including the Internet Retailer and Jupitermedia properties.
AffStat reports are comprised of data collected from surveys filled out by hundreds of top-performing affiliate managers.
Below please find some of the exact questions asked in the 2006 Survey (copied verbatim from the webiste):
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How does your program determine commissions?
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Does your program have dedicated management (no other duties for affiliate manager)?
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How many affiliates do you have?
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How many new affiliates do you acquire per month?
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How many click-throughs do your affiliates generate per month?
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What is the conversion rate for your affiliate program?
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What percent of your affiliates are active (defined as having generated at least one click last month)?
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What percent of your affiliates earned commission last month?
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What percent of the total transactions on your site are generated through affiliates?
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Do you approve affiliates automatically or manually?
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Which network(s), solution provider(s), or software program(s) do you use to track your affiliate program(s)?
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Do you have a blog for your affiliate program?
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What was the largest commission you paid to an individual affiliate in one month?
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Do you permit your affiliates to bid on your trademark name(s) in pay per click search engines?
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What types of rewards and/or incentives do you offer to your affiliates?
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What is the biggest challenge in affiliate marketing?
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What's your most effective method for recruiting affiliates?
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Do you manage the affiliate program in-house or are you an outsourced program manager?
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What is your annual salary (including incentives and bonuses)? [in-house employees]
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What is your total monthly compensation for the affiliate program you manager (including percent of transactions if applicable)? [outsourced program managers]
The AffStat 2006 Report is now available for purchase. View it on your computer in a PDF format and print it out for $129.99 or have a printed and bound copy sent to you by FedEx for $149.99. The AffStat 2006 Report includes:
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54 survey questions and answers from almost 200 industry professionals
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Affiliates Managers Sound Off In Their Own Words
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Guide to Affiliate Recruiting
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Resource for Affiliate Managers
The AffStat2005 Report is still available for download in PDF file for $129.99, and includes:
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31 survey questions and answers from over 130 industry professionals
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Affiliates Managers Sound Off In Their Own Words
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Guide to Affiliate Recruiting
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Resource for Affiliate Managers
The AffStats 2004 Report is also still available for download, also costs $129.99, and includes:
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30 survey questions and answers from over 140 industry professionals
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Language for Affiliate Agreements – re: CAN-SPAM and PPC Search Engines
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Affiliates Sound Off In Their Own Words
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Affiliate Manager Job Description
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