Additional Information:

A visual, WYSIWYG (What You See Is What You Get) point-and-click HTML editor makes it easy for even the greenest web-design novice to create endless web forms and other HTML-embedded messages. Incorporate tables and/or embed images in your emails. Change backgrounds and colors. Make your messages as vivid and colorful or as clean and professional as you wish. Attach any number of any types of files you wish to your outgoing messages. Customize all your emails with your own logo and graphics as well.

And if you do have knowledge of HTML, an HTML view lets you enter in your own code manually. Regardless of which approach you take, a Preview function lets you see exactly what your recipients will see, before you send it out.

A Plain Text editor makes editing the text portion of your messages even easier. Plus RocketSales efficiently integrates text documents from Microsoft Word and HTML documents from third party programs like Microsoft FrontPage and Macromedia Dreamweaver.

Personalize each message with simple to use merge fields. You can even insert fields from the built-in database or from your own database, whether MySQL, Oracle, Microsoft Access, and any others that support ODBC. In fact, rather than importing any external lists, you can simply connect RocketSales to your existing databases.

Then schedule messages to go out whenever you want, regardless of whether you’re at your machine or not. You can pause, edit, and resume emails at any time.

RocketSales is incredibly versatile when it comes to emailing capabilities. It acts as its own SMTP server, so you don’t need a separate email client in order to send out your messages. A Multithreaded Send feature blasts scores of emails out at once. You can set up a number of separate accounts, accessible from a simple drop-down menu.

A Mailing Frequency Limiter prevents you accidentally sending out too many emails to the same individual at once, ultimately keeping you from unintentionally infuriating your subscribers. Recover interrupted emails without sending out duplicates. RocketSales can even correct many common typos in email addresses.

Send out emails in plain text or HTML format, or both. Use a find/query feature to isolate subsets of your subscriber lists based on user-specified variables. You can even run advanced SQL queries if you so desire. And any queries or filters you establish, you can save for later access and use via a simple drop-down menu.

Save bounced back emails and unsubscribed emails for later review. And use a different “Reply To” address to separate bounced emails from human responses.

RocketSales uses Live Tracking to keep you apprised of each prospect or subscriber’s actions in real time. Summary Charts show you exactly who opened a particular message or clicked on a particular link. Identify your most and least successful mailings. By sending out different versions of the same messages to select subsets of your lists, you can track your results and tweak your campaigns accordingly, continually optimizing your efforts and maximizing your results with each go round.

Or, for another approach, highlight certain segments of your subscriber-base and send out targeted, automatic follow-up emails according to rules you set (ie. clicked any link whatsoever or clicked a particular link).

Drill down on any part of the Summary Chart to find specific data on individual customers. Track how many subscribers (and what percentage) unsubscribe after a mailing is sent out. You can even see the actual web pages each visitor clicked-through to.

RocketSales has a built in web server for tracking customer responses, and the software works with dynamic IP addresses just as well as with static ones.

RocketSales also comes with a Live Subscription Manager. It has advanced sorting capabilities for systematically organizing your lists. It’ll help you collect demographic data on your new subscribers to add to your growing database.

The Subscription Manager supports running multiple lists at once and you can create different confirmation pages for each one. And completely automates the process of deleting bounced and unsubscribed messages from your server. It also removes dupes and invalid addresses.

And you can conduct your autoresponder campaigns with a clear conscience, knowing the RocketSales complies totally with the U.S. CAN-SPAM Act of 2003.

RocketSales is not a subscription-based service. You pay once and own the software license for a lifetime. The Professional package with unlimited mailings costs $249 and the Standard package with a 1,000 message per mailing limit costs $149.

A 7-day trial version of Anconia RocketSales is also available on the site. It only permits sending to 5 addresses at a time and you cannot save any of your work for future access.