Additional Information:

Moreover, AdWatcher also tracks the number of visitors (clicks), leads, and conversions each ad generates plus which keywords were the most (or least) successful. That makes AdWatcher a combination click-fraud-protection and web analytics tool. To boot, there’s even a Keyword Generator included, suggesting similar and related keywords that may improve your campaign’s effectiveness.

AdWatcher will even track Natural Traffic – the free traffic generated from SEO efforts and organic (unpaid) search engine listings. And

And AdWatcher is only compatible with most major (and minor) PPC search engines, but you can use it with the bulk of the shopping comparison sites out there as well, such as CNet, mySimon, PriceGrabber, and more.
 
Indeed AdWatcher uses over 20 critical metrics to help you evaluate your campaigns’ effectiveness. And AdWatcher gives you a single place to manage all your campaigns and organize them by time frame, group, and performance.

AdWatcher not only helps you track, monitor, optimize, and protect your PPC search engine campaigns and campaign spending, but it will do the same for your banner ads, email ads, newsletters – even offline ads!  Plus, AdWatcher facilitates split-run testing (A/B tests) that allow you to analyze which landing pages convert best.

As a click fraud prevention tool, AdWatcher not only produces regular Fraud Reports, it’ll also notify you by email instantly the moment fraudulent activity is detected.

AdWatcher’s Fraud Blocker service sends out a notice to suspected fraudsters both warning them that their activity is being monitored and has been recorded and inviting them, in case they’re innocent visitors that just happened to trigger an alert, to Bookmark your web page. The problem, however, is that this message does not seem to be customizable and if you don’t like the way it’s worded, too bad.

AdWatcher’s Traffic Spike Analysis Tool neatly displays sudden spikes in clicks over any time frame you select (up to 30 days). You can set whatever Spike Factor you want, isolating only repeat visitors that make more than a certain number of clicks over a certain period of time.

AdWatcher’s Fraud Refund Request Generator assists you in recovering ad dollars lost by fraudulent activity. With this tool, you can instantly generate an email that includes a prewritten letter and a copy of the related fraud report. The prewritten letter states the time frame, the suspect IP address, the number of suspicious clicks, the time and date stamp of the first and last clicks in the period, the referring URL, and the keyword query.

AdWatcher’s GeoTracking Tool informs you of where your traffic is coming from. Then if you need to you can tweak your ads to concentrate on driving more geographically relevant traffic to your site.

Additional features that make AdWatcher such a thorough internet marketing solution include:

• ROI and Conversion Calculators

• Customizable email reports

• Exportability into CVS format, and into Microsoft Excel or Access or other third-party applications

• WAP/text-based versions of your reports accessible via your WAP-enabled PDA or mobile phone

• Real-time SMS alerts

• Campaign Setup Wizard – to help you start off with the best possible campaign to track and monitor

AdWatcher gives users a three-fold guarantee:

• 100% money back satisfaction guarantee for 30 days

• A fixed-price for life guarantee – Once you sign up, your rate is locked in; your monthly subscription fee will never go up

• A 200% ROI improvement guarantee – after 12 months of using AdWatcher, if your ROI hasn’t jumped by 200% of your AdWatcher subscription fee, AdWatcher will provide you free marketing consultation services (restrictions apply) until you reach that 200% profit margin.

Furthermore, AdWatcher is one of the only click fraud protection programs with live support via web chat (in addition to email, toll-free telephone, and an online Help Desk). AdWatcher promises free installation and free upgrades for life.

There are 2 ways to enjoy the benefits of AdWatcher’s fraud protection and campaign optimization services:

• Hosted Option – no software to download, all operations handled on the AdWatcher servers (note: additional clicks are $0.02 per click):

• 3,000 clicks/mo for $24.95/mo or $224.55/yr

• 25,000 clicks/mo for $39.95/mo or $359.55/yr

• 100,000 clicks/mo for $$79.95/mo or $719.55/yr

• Download Option – you retain full control of the application, requires your own server (PHP 4.3.7+, mySQL, Zend) for $19.95/mo or $179.55/yr

AdWatcher comes with a 30 day Test Drive (money-back guarantee).