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Click Defense Review
     

Click Defense provides 3 different services to web publishers and advertisers, each invaluable in their own way: Web Analytics, Content Personalization, and Click Fraud Protection. The subject of this review will be the Click Fraud services specifically. To summarize the other two offerings, however:

  • Web Analytics: Empowers you with numerous tools for analyzing an optimizing all your internet advertising campaigns 

  • Content Personalization: Allows you to recognize and honor the variety in visitors to your site. Treat new visitors differently from repeat visitors. Offer relevant discounts and promos to qualifying visitors only. Deliver unique landing pages to unique segments of your visitor base.

 
Click Defense
 
 
 
 
 

Additional Information:

The Click Defense Click Fraud Auditing Tools includes a Click Fraud Engine that automatically detects suspicious repeat visits based on parameters that you set. You’ll receive email notifications each time suspicious behavior is detected. You can create custom message to display to repeat visitors inviting them to set up a Bookmark to your site and informing them that their visits are being monitored and recorded.

Click Defense will alert your competitors that you’ve detected them spamming your ads. It will detect both manual and automated click fraud. It will help you recoup losses and prevent future losses, ultimately improving your overall ROI (return on investment).

You can identify fraudulent click activity across multiple IPs and PPC search engines as well as from banner ad campaigns, email campaigns,

Click Defense then generates 3 different kinds of professional reports for your detailed review and analysis:

  • Repeat Clickers Report: identify repeat clickers to your site, by IP address, time and date stamp, number of clicks, duration on site, which pages they viewed, the session length, and conversions

  • Click Auditing Report: a more detailed report that can isolate user-specified ranges of time and identify when 1 user clicks on your ad from multiple sources and/or using multiple search terms across multiple campaigns.

  • Extended Click Auditing Report: learn clicker’s ISP (internet service provider), web browser name and version, clicker’s OS (operating system). Identify trends and clue in to potential click fraud.

Click Defense offers both a Bronze ($29.95/mo) and a Gold ($149.95) package that includes varying degrees of all three services, but you can elect to use Click Defense’s Click Fraud Protection services only for $89.95/mo.  This is for tracking of 1 site ($5 extra per extra site) with 50,000 base page views per month.

Each additional 1,000 page views costs $0.50 (up to 750,000) and each additional 1,000 page views from 750,000 to 1.5 million costs $0.25. Custom quotes are available for sites receiving over 1.5 million page views per month.

Click Defense offers a free 14-day trial of their Click Fraud protection services.

 
   

Price Pricing Information:

Click Fraud Protection
-
$89.95/mo

Bronze - $29.95/mo
Gold -
$149.95