Additional Information:

For Advertisers: Clicklab measures Potential Click Fraud (PCF) levels for all your PPC campaigns. It’ll help you calculate the affect of click fraud on your ad budget and ROI (return on investment), and breaks down monitored clicks by landing page, keyword, and referrer (ie PPC search engine). Clicklab makes it easy for you to provide search engines confidential and secure online access to relevant PCF data in order to recoup monies lost to fraud.

For Publishers: Build and maintain advertiser trust and loyalty by ensuring that clicks their ad receives are valid and not fraudulent. Thwart and eliminate fraudsters before they even get to affect your precious advertisers.

Publishers baring the Clicklab Audit Statement and Seal of Approval on their site show advertisers your commitment to their best interests.

Clicklab combines live human interaction and cutting edge technology into a multi-stage audit process:

• Deployment and Configuration: Expert analysts review your site and strategy and give your tech team the necessary installation instructions and setup documents to get you going

• Tuning: After the first data set is collected, Clicklab tweaks its algorithms to better suit your unique needs

• Automated Analysis: Clicklab monitors paid clicks and website usage for suspicious activity and previously established (and ongoingly updated) fraudulent signatures.

• Analyst Investigation and Review: Real people, experts in their field, analyze the results to check for errors, establish data validity and identify discrepancies and anomalies.

• Publisher Review (for Publishers only): Client provided with findings and given 1 week to reply

• Publication:Audit is delivered to the advertiser in PDF format. The sensitive PCF data is maintained and made available to the advertiser on Clicklab’s secure, password-protected server.

Clicklab engineers are constantly revising, improving, upgrading, and inventing tests and statistical comparisons for staying on top of every possible form of click fraud while minimizing false alarms. They currently subject all data collected to several dozen tests and comparisons including: session parameters (like cookies and JavaScript), session stats (like recentness, frequency, depth, duration), IP stats (like number of paid clicks, visits, conversions), keyword bid price, geographical factors, conversion rate, and more.

All these calculations are boiled down to a single number that you can easily compare from campaign to campaign, month to month, etc.

Clicklab also provides personalized, customizable professional internet marketing management services catered to your specific needs. Just give them a call to find out the range of services and pricing.

On their website, Clicklab makes available to the general public a collection of reports and articles on click fraud and general measures you can take to protect yourself from it as well as special interest topics like ESA/T Marketing, ROI, web analytics, and more.

Clicklab’s pricing structure is a bit complicated, with many variables that determine you’re ultimate total cost, but to start with there are two basic packages to choose from:

• Professional: includes 3 sites (at $20 per site), 60,000 pageviews (at $1 CPM) and 5,000 paid clicks (at $20 CPM) for a Base Price of:

• $60/mo for Web Analytics only

• $100/mo for Click Fraud only

• $160/mo for Web Analytics and Click Fraud

• Enterprise: includes 20 sites (at $15 per site), 500,000 (at $0.80 CPM) and 20,000 paid clicks ($15 CPM) for a Base Price of:

• $400/mo for Web Analytics only

• $300/mo for Click Fraud only

• $700/mo for Web Analytics and Click Fraud

Free customer support is available all the time via online support ticket. Response promised within 48 hours of contact. Priority support and telephone support costs extra. Additional costs are associated with additional optional features like setup and training.