Additional Information:

But, we are not here to judge a book by its cover – hey, it’s not even a book he’s selling! – we are here to review it. So, what’s in the videos?

What Marlon is selling is his own personal step-by-step “MASTER KSL SYSTEM FOR CREATING DROP DEAD, KILLER SALES LETTERS THAT SUCK UP MONEY LIKE A STRAW ON STEROIDS!”  Wow. That title alone rendered us speechless for at least a minute and a half. (“KSL”, incidentally, stands for “Killer Sales Letters”.) 

As far as Sanders is considered – and he makes this abundantly clear, multiple times – all internet marketing success hinges on the sales letter. To that end, his videos do instruct you on how to capture readers with your first sentence and keep them riveted to your copy – how to thwart the deadly “click and run syndrome”.

Yet to our pleasure and relief, in these videos Sanders imparts a wide variety of little known tips or tricks, for example:

• how to use step-by-step templates for all your marketing documents

• the two price points proven to sell best on the internet

• why it’s an erroneous presumption that high conversions come from high quality products and high quality customer service

• how to use postscripts (“P.S.”) to increase revenues

• the 12 most persuasive words in the English language as determined by a Yale university study

• how to unequivocally prove your case to your potential buyer

• how to triple the selling power of a testimonial

• secrets from the Guinness Book of World’s Records’ World’s Greatest Salesperson on closing those sales

• how to monetize a visitor’s interest when their wallet isn’t willing

• the 3 words to add to your headlines to drastically spike your response ratio

• how to propel readers into immediate action

• how to make your price seem like a bargain

• 3 of the most common, sure-fire ways to lose customers

• how to troubleshoot holes in your strategy at any step along the way

It may also be worth noting here that Marlon Sanders has a Masters Degree in Psychology. It is a generally accepted truth that understanding human psychology is way more important to successful salesmanship than proper grammar. And it’s the psychological insight Sanders brings to these methods that, even when his presentation might falter, makes them shine - particularly when he applies to ruthlessly slaying popular myths one after the other about what supposedly works in internet marketing.

Marlon Sanders’ Master Killer Boot Camp costs $196 and comes in CD-ROM format. It contains:

• Marlon’s “signature” 90-minute audio speech on creating killer sales letters that compels buyers to buy

• A series of turnkey blueprints for creating killer sales letters, websites, ad copy, and more

• A complete transcript of the speech Marlon gave at a $3,000 per seat internet marketing conference

• A video of one of Marlon’s seminars

• (10 days after ordering) access to a series of 3 online videos:

• how to disable right-clicking to keep people from stealing your copy

• how to emphasize points in your letter using CSS highlighting

• how to keep your page open in a user’s browser as long as possible by ensuring all linked-to pages open in a new window.

You don’t need to buy a book or a video to learn these last three tricks, but if you don’t already know how to perform these tasks, it gives Sanders’ product an added value for you (convenience, if nothing else)

This latest edition of Sanders’ video package has been newly revised with content relevant for 2006.