Additional Information:

MYSS! 2002 is a “digital book” (or in 2006, what we call an “ebook”) packed with strategies for driving targeted traffic to your site and then sell your visitors on whatever it is your offering. Whether you have a website that needs touching-up and fine-tuning or you have no website and need help creating an efficient and effective one from scratch, Make Your Site Sell! 2002 aims to show you how.

Unlike most of the other products reviewed in this section of our website, MYSS! 2002 focuses not just on writing magnetic copy but on what Dr. Evoy outlines as “The Big 3” steps any business person must take in order to succeed on the web:

• Product – find and/or develop a product you believe in. This volume includes product development, positioning, and testing.

• Site – build a website around that product. This volume includes everything you need to know on building a website that actually works for you and your business.

• Traffic – generate traffic to that site. This volume includes marketing and promotion techniques proven to drive targeted, interested visitors to your site.

The theory goes, if your product is appealing enough and your website compelling enough, then all you have to do is get people to visit your site and the site will do your selling for you. Further, Dr. Ken asserts that success in any one of these areas is worthless without success in all three. Therefore, though he was originally going to divide his 3 lessons up into 3 separate ebooks, he ultimately decided to incorporate the entire process into 1 comprehensive tome. The result?  MYSS! 2002

Let’s go into a bit of greater detail on what each volume of Make Your Site Sell! 2002 provides:

Product - 77 pages on:

• Products already proven to sell well on the web

• A 16-point checklist for evaluating any product you’re considering selling

• How you can develop your own products for sale

• What makes a bad product and how to spot one at a glance

• How to set the right price for your product – high or low

• How you can test-market your product for free, before deciding whether to commit your resources to selling it full-throttle

• How to subversively research the competition

• How to “presell” your visitors on YOU, before your product even enters the picture

…plus a Bonus volume (“New” as of 2002) for owners (or future owners) of multi-product stores. 90 pages that detail:

• the differences between single-product and multi-product sales

• finding the best suppliers to build, expand, and improve your inventory

• how to find the best shopping cart for your needs (includes a checklist)

• writing copy that sells

• crucial website usability facts; how to make navigation through your site flow smoothly and intuitively

Site – this ultra-dense volume (over 800 pages) covers practically everything you need to know about selling your site, including:

• setting your “Most Wanted Response”

• developing trust and likeability with your customers

• writing compelling copy that sells

• building a clean, efficient, user-friendly website

• using testimonials and guarantees to optimal effect

• selling digital products (software downloads, ebooks, etc.)

• a compendium of other useful sales tools (Javascript, graphics, FAQs, forms, and more)

• laying the paths that lead to your “Closer Page” (where you’ll close the sale)

• handling payment

• constructing backup plans should your Plan A fail to land you the sale

• producing, publishing, and distributing an email newsletter

• tweaking your site all along the way for increased performance

• using “Power Email” to close sales

• providing primo customer support post-sales

• automating parts of your sales process without sacrificing personability

• analyzing what works and doesn’t work about others’ website

• applying the tried and true advice of other experts in the field

Traffic – last but far from least, this 451 page volume will show you all the traffic-building techniques that work best (and those that don’t) both online and off, including:

• Search engines

• Yahoo!

• Affiliate Programs

• Viral Marketing

• Other online and offline tips and tricks

• Total wastes of time – techniques that just plain don’t work

So what’s our biggest complaint about this broad-reaching, ambitious series?  Well, we have two:

• It's a bit outdated. Dr. Evoy rails against outdated methods that no longer work in today’s fast-moving, fast-growing, fast-changing world of internet, yet his own product doesn’t seem to have been updated since 2002. The internet has evolved considerably since then. A lot has changed about online sales, online customers, and competition in the last 4 years, including the tools and resources available to businesses with a web presence. Some of Dr. Evoy’s methods are timeless, but many are already going the way of the dinosaur (or the 8-track tape player).

• It’s too much. Typically we find the individual components of any “all-in-one” product to be deficient compared with products that specialize in one particular area. Plus, who’s going to want to sift through over 1500 pages of text to learn how to do anything?  You want to learn about traffic building. Go to a traffic generating site. You want to build a top notch website?  Go to a site building site. You want to write copy that sells?  Go to a copywriting site.

You want a primer that covers the whole gamut in broad-sweeping brush strokes?  Then go ahead and buy Make Your Site Sell! 2002. With all its got packed into it, you’ll doubtlessly find some useful gems of information.

Order MYSS! 2002 for $29.95 from the website, by web form, phone, fax, or snail mail.

Make Your Site Sell! 2002 comes with an honest-to-goodness, unlimited, unrestricted 100% money-back guarantee – that’s no time limits, no exceptions, no reasons or explanations required, no strings attached. Now that’s a real guarantee.

And while you’re deciding whether or not to purchase Dr. Ken’s product, it certainly wouldn’t hurt to sign up for Site-Sell, the “World’s Most Usable eCommerce e-Zine” a free opt-in email newsletter that you can sign up for at his site.