Additional Information:

Import your existing records and view individual profiles on each subscriber – incorporating loads of data, including the exact history of their activity with your Bronto campaigns, for more efficient and effective targeting. And train Bronto to synchronize with any external databases that you continue to employ. Then organize all your contacts online, whether as a list or as data-driven segments.

Segments can be based on practically any metric you can measure – past click activity, survey responses, etc. Segments can be based on one or more than one criterion. There are no limits to the number of segments you can create, and new additions to your lists that properly meet your criteria will automatically be added to the appropriate segmented groups.

Email messages you send out can also be personalized to include any of the information you’ve collected about the recipients – sign of the Zodiac, pet’s name, birthday, and of course, the recipient’s contact information. If necessary, you can have Bronto automatically encode your messages to work with Hotmail’s Sender ID and Yahoo’s DomainKeys email authentication programs.

Whether you prefer to make use of their handy templates or the user-friendly rich text editor or send an existing web page as your email, you can do it with Bronto. You can create newsletters, surveys, press releases and, more, you can create reusable, customizable templates for each.

In Bronto’s hosting area you can upload documents and images galore – PDFs, JPGs, GIFs, Microsoft Word docs, PowerPoint presentations, etc. – to incorporate into your messages.

Bronto automates the entire subscription process, providing you with regular and on-demand activity-based summary lists. Bronto handles bounces, duplicates, complaints, and more, so you don’t have to worry about it. It even reports on all such activity so you can stay on top of it.

Bronto’s mail servers have been “whitelisted” by major ISPs such as AOL, Yahoo, and Juno – promising you priority delivery of your messages. How did they do this?  By complying with the ISPs’ permission-based email standards and guidelines. Bronto helps you to stay compliant with the recent CAN-SPAM act too. Its Spam Tester flags any part of your messages that may have it be erroneously marked (and handled) as spam – before you ever send off a single copy.

You can schedule automatic sending of messages and entire campaigns well in advance. A “Quick Send” feature allows you to send messages on the spot to selections of your list without requiring you to create a whole new segment.

Bronto enables you to build subscriber forms that capture the data that matters most to you about each new subscriber. Embed these forms within your website or link to them from your website for a seamless blend with your site’s existing look and feel.

Bronto is incredible at helping you organize your messages, works-in-progress, subscriber details and all other data you could possibly compile.

And it is unique in that it allows you to syndicate all of your messages as RSS feeds. How cool is that?  You can then use these feeds as Live Bookmarks in Mozilla Firefox or Apple Safari, in an RSS reader as syndicated feeds, or in a message archive on your website.

Bronto can track conversions landed from a specific email – whether an outright sale or a user-defined action. Extend Bronto’s tracking metrics to your own website, by tracking clicks off the Bronto message and then proceeding to track visitors’ “Clickstreams” or pathways through your website.

Comprehensive, real-time tracking reports provide you with crucial feedback on your campaigns’ performance, giving you all the info you need to better target your emails and maximize results. Reports as well as survey responses, segmented lists and more can easily be exported to Microsoft Excel. You can even build custom reports based on comparing a selection of messages against one another.

Larger firms can divide multiple users into separate Workgroups, each with their own permission levels controlling their degree of access to Bronto’s functions (and related company/subscriber data). Even internet marketing agencies have made Bronto their stalwart email marketing solution, with virtually unlimited opportunities to use Bronto’s tools to advance your private brand.  

For the truly tech-savvy (and self-motivated) Bronto API lets you create external software for Bronto and easily integrate it to create a custom email marketing tool. Bronto API uses the industry standard SOAP protocol (which only matters to you if you know what it is).

Finally, Bronto is big on customer support. A live team is always standing by to handle all your comments, questions, and concerns. You’ll get a dedicated account manager to help you set up Bronto and put it to work for your company. In addition to an in-depth user guide, biweekly email updates, and “Best Practices” and product training via webcast and email tutorials, Bronto also provides an Email Marketing Toolkit for assessing goals and building your strategy, and an assortment of case studies so you can study practical applications of Bronto in action.

As a web-based program, Bronto only requires an active internet connection and a web browser to enjoy its many features. It means you have no software to install and no licenses to purchase. Being a web-based application also means, however, that you must continue to pay a monthly subscription fee in order to use it.

Bronto’s cost depends exclusively on the number of contacts in your email lists. It starts as low as $100 for 1,000 contacts. There are three “flavors” of Bronto:

• Bronto Standard – everything described above except Workgroups and Agency functions

• Bronto Workgroup – Bronto standard plus Workgroup functionality for multiple users

• Bronto Agency– Bronto Standard for agencies wishing to private-label Bronto and divide it into sub-accounts for their clients