Additional Information:

Together, this package provides hands-on guidance for email marketers, emailing list owners, web publishers, and brokers/agencies on exactly what you need to do to comply with the CAN-SPAM Act and avoid thwarting all of your email marketing efforts.

The Q&A

The120-minute question and answer session and accompanying 175 page transcript first clearly outlines the law itself and then goes on to answer loads of questions vital to business owners of all kinds, whether marketers, publishers, brokers, or broadcasters.

On the panel are:

• Anne Holland – MarketingSherpa publisher and the moderator of this discussion

• Michael Goodmanwith – Staff Attorney for the FTC’s Bureau of Consumer Protection who’s directly involved the Act’s implementation

• James Koenig – Co-Leader of Privacy Strategy & Compliance Practice for PricewaterhouseCoopers on state laws and solutions for larger companies

• John Nesbit – VP of Operations for Thomas, Townsend & Kent on database and suppression-list management; plus he’s included Compliance Guidelines Report

• Shawn Collins – Co-Founder of Affiliate Summit & Affiliate Director of ClubMom.com on the concerns of affiliates and merchants; plus he’s included 40 pages of handouts on specifics surrounding the Act in relation to affiliate marketing

• Michael Mayor – CEO of NetCreations on list rentals and how the Act affects list owners and brokers; plus he’s included a sample of a newly revised Insertion Order and an example of an entire email campaign using the new opt-out line.

The Report

The second part of this package is a summation of all the information discussed in the Q&A, boiled down in an easy-to-follow sequence of recommendations for email marketing professionals.

It includes:

• how to adjust your house list databases

• how CAN-SPAM affects affiliate marketers and CPA email advertisers

• how publishers of email newsletters are at risk under the Act

• how the Act affects legitimate list rental services and publishers who sell solo ad blasts

• what a real “physical post address” is

• what to put in the “from” line

• and other creative specifics

• plus exactly what you need in a suppression file and how to make sure it is properly merged and purged against every future promo that has your brand on it

And it answers questions like these:

• “Who does the CAN-SPAM Act affect?”

• “What information do you need to collect about opt-ins?”

• “What’s defined as ‘commercial’?”

• “What’s the simplest way to handle building a suppression list of opt-outs?”

• “Should you just refrain completely from list rentals, sponsored email blasts, CPA email, and allowing affiliate email marketing from now on? Or are there legally safe ways to continue using tactics that work?”

You can purchase this pair of CDs and reports from the MarketingSherpa for $99.00. The CAN-SPAM Guidance package ships in 24 hours and comes with a 100% money-back guarantee.