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Constant Contact Review
     

Over 50,000 small to mid-sized businesses and associations rely on Constant Contact’s easy, web-based, do-it-yourself email marketing tools. From creating emails to building email lists to tracking and delivery, Constant Contact helps you maximize your email marketing campaigns.

 
Constant Contact
 
 
 
 
 

Additional Information:

Constant Contact helps you design and create professional and eye-catching email newsletters and announcements. It comes with more than 100 templates for newsletters, promotions, invitation, postcards, stationery and more, many of which you can peruse on their website before you buy. Templates are automatically created in both HTML and text. You can customize the layout, fonts, and colors. You can add your own images. Unsubscribe links are automatically included. There’s even an Advanced Editor for the enthusiastic designer.

A simple Wizard takes you by the hand through the whole process. Just pick a template, add your content, select the recipients, and schedule sending. Then review and analyze the tracking stats as they come in.

Expand your campaign further by adding an article, sponsored links, PayPal “Buy Now” links, or a coupon.

Permission features add an air of professionalism and trustworthiness to your messages and your brand. They include automatic unsubscribe links on each and every email, an optional permission reminder of why the subscriber is getting the message in the first place, and a double opt-in option requiring an additional confirmation before each subscriber is officially added to the list.

Constant Contact helps you manage and expand your email list. You can easily import existing email lists from external databases, such as Microsoft Outlook. You can use any file type - .CSV, .XLS, or .TXT. You can also enter individual contacts in manually.

For each and every email address, you can collect not only company info, subscriber name, phone number, address, and mailing preferences, but you can also delineate an “interest category” for each subscriber.

These categories divide your list into targeted segments. Categories could be anything from geographic location to whether or not they clicked a particular link on a particular email message. Constant Contact will even make sure you don’t send duplicate messages out to the same email addresses when sending to multiple categories at once.

You’ll get up to 15 custom fields for collecting whatever information you like. What’s more, your list will be searchable by name or email address.

View, add, delete, and update all these subscriber’s details at will. Sort subscribers by categories you delineate, by interest level, and/or by behavior for targeting purposes. View status and history logs of subscribers added, updated, removed, and exported. You can access you list and perform all these operations from any computer.

You can view all bounced email addresses before they are dealt, even sort them by user-specified criteria. Then you can send out personalized messages to try and correct the error. If that fails, you can easily (though regrettably) remove the contact from your list.

Use the Signup Box Wizard to create your own signup forms to upload to your website, customized with your choice of size, style, fonts, and text colors. Use your signup form to collect valuable demographic data and visitor preferences for later analysis, including 15 custom fields. Visitors select whether to receive messages in text or HTML. A customized confirmation page is automatically sent to all new subscribers.

You will be notified of all new signups in either daily or weekly notices. Notifications will include subscriber’s full name (if provided), organization name (if provided), email address, and time/date stamp.

Constant Contact will even empower your email campaigns to be viral marketing tools for your business. If you choose, it will include a customized forward link for subscribers to forward messages to their friends. Each forwarded message includes a subscribe link. And you can track forwards right along with all the other data you track.

Constant Contact helps you track all data pertinent to your business. Generate Email Campaign Reports that tell you such things as the number emails sent and delivered, the percentage that were opened, the links that generated the most clickthroughs, and the identity of each person that opened an email and each that clicked through any given link.

Generate Subscriber Reports that tell you such things as the number of subscribers who opted in or out each month, the number of Gift Reminders and forward options were distributed, and the number that forwarded each email.

You can also generate Snapshot Reports for comparing your last 3 campaigns, Bounced Email Reports for studying bounces, and Comparison Reports for comparing campaigns against one another and for comparing your stats against those of other Constant Contact users.

Constant Contact ensures responsible, prompt, and reliable delivery. All messages are tested to make sure they are readable by most email clients and that they pass through any spam filters. All messages are compliant with the CAN-SPAM act. Constant Contact maintains a courteous and respectful relationship with all major ISPs.

Advanced Constant Contact functions include the abilities to:

  • Upload your own email designs from DeamWeaver, FrontPage, and other 3rd party external programs

  • Modify existing templates

  • Use your own CSS style sheets

  • Send Flash messages

  • Personalize emails with conditional content

  • Target emails based on user preferences and/or demographics

  • Include dynamic content

  • Add up to 32 custom fields in your web subscription forms

  • Embed tracking links in your emails

  • Integrate Constant Contact with your own site using API

 

You can try out Constant Contact for 60 days for free. After that, pricing starts at $15 per month for unlimited emails to your list, unlimited phone and email support, hosting and automatic management of your lists and images, and real-time reporting on campaign stats. Pricing depends exclusively on your list size, as follows:

  • 0-50 – free

  • 51-500 - $15/month

  • 501-2,500 - $30/month

  • 2,501-5,000 - $50/month

  • 5,001-10,000 - $75/month

  • 10,001-25,000 - $150/month

  • 25,000+ - call for prices

Discounts are available for prepaying 6 months or a year at a time and for nonprofit organizations.

In addition to all the features mentioned above, Constant Contact also offers a pair of Premium Options:

1) Premium Image Hosting – though every Constant Contact account includes basic image hosting for 5 images, premium image hosting gives you:

  • 25MB of storage (about 1,200 images)

  • image management tools (folders, renaming abilities, etc.)

  • resizing capabilities (by pixels, cm, %, or inches)

Premium Image Hosting costs:

  • $5/month for up to 50,000 subscribes

  • $10/month for over 50,000 subscribers

2) Zoomerang – for creating and sending email surveys.

Zoomerang is free with certain limitations. You get to create an unlimited number of surveys but are restricted to 30 questions max in each. You only get access to the first 100 responses. Survey results are only saved for 10 days. And results are available online only. If you want to download the results, you’ll have to pay a fee.

Otherwise, you could pay:

  • $39.00 for 30 days of unlimited surveys, questions, and responses

  • $549 per year for the same

 
   

Price Pricing Information:

Various price packages (see above)