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How to profit with email marketing even if you don’t have a website
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How to expand your opt-in list like mad, regardless of whether or not your site gets any traffic
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How he used a single email promotion to earn $74,000
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The 3 best days of the week to send email
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How to launch a successful paid, opt-in newsletter
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Formatting secrets to maximize both readership and sales
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The proper time interval allow before sending a new subscriber a promotional email
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The lessons of 5 case studies from actual online businesses
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How to write awesome emails even if you can’t write
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The top 10 ways almost any business can profit from email marketing within just 48 hours
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The importance of your subject line, how to avoid making the same mistake made by 99% of email marketers, and the top 30 subject lines that get people to open your emails
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Critical advanced copywriting secrets about the difference between writing excellent web copy and writing excellent email copy
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How to make the lead-in in the first paragraph compel your reader through the rest of your letter
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How to create the sense of urgency in your readers that consistently gets you the highest clickthrough rates imaginable
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How to identify (and eliminate) the weakest link in your emails
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Formatting rules to make sure your emails are readable on Yahoo, AOL, Hotmail, Earthlink,, and others
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When to use teaser emails and when to close the deal
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The optimal length and width for your emails
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3 rules for determining where in the email to reveal price
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How to automatically personalize each email
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How to write emails that sell even if they’re only scanned by the reader
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The optimal position to place your opt-in form
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When the careful use of pop-up windows at entrances and/or exits, pop-unders, and delayed pop-ups can actually help you
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How to overcome people’s primary resistance to subscribing to newsletters
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4 proven opt-in strategies for you to duplicate
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The differences between single opt-in, double opt-in, confirmed opt-in, and double confirmed opt-in according to the Federal Trade Commission Spam Convention, and know which one to use when
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An opt-in web form code that you can cut-and-paste into your website right away
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Where to find free content for your site
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How frequently to email your subscribers
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The single-most effective day of the week for sending newsletters
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The concentration of promotions you can email in between the release dates of your main newsletter without turning your subscribers off
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When to place affiliate ads in your newsletters and share the revenue, and when to simply sell ad space
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When to make your newsletter fee-based and how to make a fee-based newsletters successful
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The lessons learned from an actual failed affiliate newsletter
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The 7 basic rules for identifying spam
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The most common “trigger words” that get emails trapped in spam filters
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How ISPs and anti-spam resources differentiate between legitimate opt-in emails and actual spam
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A checklist to make sure your emails don’t get you blacklisted
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How to get “whitelisted” by AOL and Yahoo – a coveted status
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What to do if you get accused of spamming
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How to read bounce-backs and what to do about them to retain more of those addresses as active subscribers
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How not to advertise your newsletter
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How to “piggyback” on other websites’ subscription offers
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A 22-step checklist to follow before mailing anything out
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A follow-up formula that can double your profits
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How to generate extra revenue through a “Thank You” page
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How to recoup subscribers who don’t complete a double opt-in confirmation process
“The Insider Secrets to Email Marketing – Advanced Series” costs $137.00 and comes with a 3 month money-back guarantee.
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