Additional Information:

Create dazzling, professional emails selecting from among hundreds of built-in HTML templates. With no experience whatsoever, you can set background borders and colors, upload your own graphics, compose your message, all of it. If you upload your logo into your template, you can then click on the logo colors and have the template colors change to match them. 16 million color choices give you limitless design possibilities.

Or, for as low as $499, you can have Vertical Response’s professional staff of technicians and designers help you to create a template all your own – unique to your company or organization.

If you use your own HTML, you can cut-and-paste it directly into VerticalResponse for formatting. VerticalResponse will also check all your links to make sure they’re active and trackable. Track clicks through all your links and be notified whenever a link goes dead, for whatever reason.

For text-only emails, you can cut-and-paste existing text from a third party word processing program or type the message directly into VerticalResponse’s user-friendly interface.

VerticalResponse even has a Spam Check for making sure before you send off any emails that they aren’t likely to be flagged, or worse, killed by any number of ISP-based or recipient-installed spam filters.

VerticalResponse offers an assortment of fantastic real-time tracking tools. Generate tables, charts, and graphs that track:

• Sent emails (after automatic removal of duplicates, bounces and unsubscribes)

• Opens

• Unsubscribes

• Bounced emails

• Click-through rate on each individual link

• Number sent, opened, clicked, bounced, and unsubscribed for each of your domains

• Comparative stats – allow you to compare up to 5 campaigns for response and effectiveness

• Response curve (clicks and opens) graphed for the first 5 hours of your campaign

Included in VerticalResponse’s tracking tools is a Download Center for downloading all bounced and unsubscribed email address or, in turn, email addresses of those who opened emails and clicked links. Additional, a Non-Responder Download feature allows you to easily follow up with all those recipients who neither opened emails nor clicked links.

Not only will Vertical Response help you build your mailing lists from scratch – including easy opt-in form creators (for making the forms) and generators (for getting the live on your website) – it helps you maximize the usefulness of those forms by helping you collect valuable demographics and personal-interest data about your subscribers.

Customize up to 10 different fields to collect that data that matters most to your business. All opt-in forms can be easily turned into double opt-in or confirmed opt-in forms, requiring the subscriber to verify that they indeed want to receive emails from you. This cuts down considerably on unsubscribes and user-complaints.

Likewise, VerticalResponse will help you set up a clear and automated opt-out process.

Vertical Response’s Mailing List management features include:

• ability to upload custom data from Microsoft Excel, MS Outlook, ACT!, Palm or other text-based formats into your account

• Data Cleanse: checking the validity of all your email addresses

• De-Duplication: of your lists, so you never send the same email to the same person twice

• Superb protection for your data – all servers are locked in a secure facility, and monitored 24/7 365; all servers are protected by Cisco Systems firewalls

• User-access to reading, editing, downloading, updating your lists 24/7 365

• Automatic unsubscribe handling – from including unsubscribe instructions and an unsubscribe link in the footer of every email to processing all unsubscribe requests for you

VerticalResponse has an extremely equitable pricing structure, charging you strictly by the number of emails you send. You face NO contracts, NO hosting fees, NO monthly fees, and NO support fees.

Which pricing level you choose depends on the size of your list and/or how often you’d like to send out mail. You can choose to “pay as you go” or buy chunks of email deliveries ahead of time in bulk. Bulk purchases are advisable for those planning to send out mailings weekly or monthly.

• Sending 1 – 1,000 emails costs $0.015 per email or $15 per 1,000

• Sending 1,001 – 2,500 emails costs $0.013 per email or $13 per 1,000

• Sending 2,501 – 25,000 emails costs $0.012 per email or $12 per 1,000

• Sending 25,001 – 50,000 emails costs $0.01 per email or $10 per 1,000

• Sending 50,001 – 100,000 emails costs $0.0085 per email or $8.50 per 1,000

• Sending 100,001 – 500,000 emails costs $0.0075 per email or $7.50 per 1,000

All packages include, for free:

• List building tools

• Email creation

• Mailing list management

• Email campaign reporting

• List cleansing tools

• Support

Visit the VerticalResponse website to learn how they can help your specific type of business.

Visit the site as well for pricing and information on their postcard creation, printing, and delivery services. Vertical Response provides specialized services for larger businesses and agencies with clients each needing email (and postcard) marketing services. Vertical Response offers the following services at additional costs, of course:

• Custom email template creation

• Strategic marketing and planning

• Strategic marketing and planning services,

• Training and education