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Additional Information:
The PPC Toolkit is comprised of 3 essential tools:
PPC Bid Reporter Pro (formerly known as Good Keywords Professional):
Pull up the highest, lowest, and median bids on page 1 of search results for any keyword or phrase (using Top Bid View), chart your competition’s bidding patterns and view the top competing (or related) Google AdWords ads in full (using Competitor View).
Mine their titles and descriptions in a neatly tabulated format to help you find even more powerful keywords for your ads.
Bid Reporter Pro will also automatically convert currencies from US dollars to euros and pounds.
There are 5 different windows with this tool:
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Bid Trend View: Displays cost versus rank in simple to follow charts
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Bids and Ranks View: Displays the cost per rank of each individual keyword on each of the supported search engines
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Google Advertiser (or AdWord Competitor) View: Displays top AdWords ads in full for your selected keyword(s)
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Related Keyword Suggestion View
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Top, Median, and Last View: Again, based on page 1 results
Softnik AdMaker:
Research the competition’s ads and then make yours better.
There are 3 different windows with this tool:
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Competition Research: Pulls and organizes competitors’ ads based on keyword(s) you input and search engines you select
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Create Advertisements: Automatically generates search engine friendly, properly formatted ads based on simple forms
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Scratch Pad: For brainstorming ad keyword, title and copy ideas and for making quick notes
Keyword Builder:
A suite of features for finding the most popularly searched keywords and keyword phrases for your ads. Includes the ability to:
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View results by specific search engine
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Cull from a variety of search engines the keyword combinations and phrases that match and relate to yours
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Find those keywords and phrases that your target markets most frequently query
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Automatically create new lists based on selected results and existing research and data
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Effortlessly conform to Google AdWord’s power-post, exact match, and phrase match
There are 4 different windows with this tool:
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Keyword Research: Displays number of searches per month for each variation of your keyword or phrase
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Keyword Organize: Manage tabulated lists of keywords and phrases in your campaigns, along your max CPC and destination URL for each
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Keyword Phrase Builder: For creating large numbers of keyword phrases based on strings of words arranged in columns and parameters set by you, such as which words to always include and which words are optional.
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Misspelled Word Generator: Generates lists of commonly misspelled variations on these words and research their popularity among search queries
Also included is a freeware program called, PPC Bid Browser – an easy to use browser for viewing the Overture Bid Tool (US, UK, FR, & DE) on Internet Explorer.
Download generated lists into CSV or Microsoft Excel spreadsheet.
PPC Toolkit treats search engines with respect – which reflects well on you (trackable via your IP address) – by only making one connection at a time, just like if you were manually conducting a search query on your browser.
You can download a free 15-day trial version of the PPC Toolkit, which includes limited access to some, but not all, of the products’ features. The free trial does not, for example, include a sample of the Keyword Builder.
Supported search engines include: Google, Yahoo! (Overture US & UK), FindWhat, eSpotting (UK & FR), GoClick, Searchfeed, Xuppa.
For a 1-time fee of $99 (for a single user license) and $195 (for a license for any number of computers at one company), PPC Toolkit includes free upgrades for 3 years. PPC Toolkit is completely spyware and adware free.
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