Additional Information:

The Free Edition has 3 main components each with extensive functionality:

List Management Pane
Create lists and sublists (folders and subfolders) for all your keywords. Place unlimited keywords in each list and create an unlimited number of lists.

Keyword Management Pane
Extract the contents of any list(s) or sublist(s) for viewing and managing here. Sort by name, length, number of words, or popularity, and add columns of your own. Set and combine filters to further refine selected lists. Supports:

• Creating and storing multiple search terms in just one file

• Copying and pasting, dragging and dropping, exporting and combining  multiple search terms at once

• Merging and splitting search terms

• Eliminating duplicate search terms

• Wrapping search terms based on desired match type

• Combining word lists to find other possible search terms

• Filtering out search terms that contain certain words – “negative searching”

• Removing sublists from within a master list

• Sorting any column

• Exporting data in CSV or HTML

• Exporting search terms using Google AdWords Match options

• Color-coding text and columns

• Attaching notes to each search term

Keyword Research and Reporting Pane
Shows detailed and summary information on selected words. Supports:

• Overture More Specific Keyword Suggestions

• Overture Keyword Popularity

• Google Similar Keyword and Specific Keyword Suggestions

• Centralized task management

The Dowser is completely free of spyware and adware.

Professional Edition ($97)
Includes all the above-mentioned features plus the following additional benefits:

Wordtracker Data Import, Analysis & Reporting:

• Import directly from Wordtracker web pages or email

• Compile and study data on query counts for each terms

• Compile and review data on competition

• Acquire data only 24 hours old

• Obtain KEI (keyword effectiveness index) and Results-to-Searches Ration (R/S) for any keyword or phrase on various search engines.

• Learn the current bids on various PPC search engines

Competition Research:

• Reveal competitors’ actual websites

• Count numbers of pay per click campaigns in Google, Yahoo! (Overture), and Enhance

• Discover the Top 100 Google search results at will

PPC Bid Analysis:

• Find the Top 10 bid prices for Yahoo! (Overture) and Enhance

• Find the Top 10 advertisements for Yahoo! (Overture) and Enhance

The Dowser promises a bunch of new features in the very near future (provided as free upgrades for existing Dowser users), such as:

• Keyword harvester – to cull content pages for choice search terms

• Misspelled keyword generator

• Custom data importer for importing your own research data

• Logfile analyzer for importing and analyzing logfile data

• Keyword report rebranding to customize keyword reports for clients

Most interestingly, perhaps, The Dowser offers what is possibly the best return policy in the biz – a 100% money back guarantee for 1 full year!