Search Engine Submitters
The products reviewed in this section of our website are tools for simplifying and automating the arduous process of submitting and resubmitting your various listings to all the search engines. Besides search engines, however, a decent search engine submitter should also provide the same facility in submitting your sites to directory/portal sites and paid inclusion (ie. pay per click) engines.
Search engine submitters save you the tiresome task of entering in the same information over and over again by providing forms or submission templates that you fill out just once with your contact info and information relevant to the site being listed. The submitter will then automatically fill out each engine’s forms accordingly, saving your hours of time, energy, and muscle-ache.
Most submitters will give you the option of running automatic submissions, which usually entails submitting your listings to all the search engines (major and minor) in one fell swoop, or manual submissions, in which you pick and choose what search engines to submit your sites to and which ones you don’t.
Search engine submitters should always come with the ability to track the results of your efforts and print and/or export summary reports of which submissions are pending, which were refused/denied, and which were accepted.
They should also come with some sort of scheduler that allows you to set up in advance submissions and resubmission that you wish to occur at designated dates and times or at regular intervals.
Submitters cannot be search engine spammers (an obvious observation, we hope). Search engine submitters need to stay up to speed with the constantly changing policies of each search engine – for they’re not all the same – and disregarding one engine’s rules could get you banned from ever being listed on it again. A submitter needs to know, for example, how often an engine will accept a resubmission of a listing that has yet to appear in their results pages and with what kind of a gap between resubmissions. Submit too often, you’ll get banned. Not enough, you’ll never get listed (or at least not where anybody’s going to see you).
A Pause and Resume is a convenient tool that’s worth having, should you need to interrupt a large submission project for one reason or another without requiring you start over.
A multi-threading feature is also particularly useful, as it cuts down considerably on the amount of time and capacity (ie bandwidth) that it takes to complete such a typically large endeavor as sending out your listings to scores of engines and directories.
Other advanced features you can look for in a search engine submitter if you like include the ability to identify which category/categories and subcategory/categories to submit your listing to, and a tool for tracking over time the progression of each listing on each search engine’s ranking. Some submitters will also have a keyword tool included for optimizing how and where you list your sites.
Pricing in search engine submitters is ordinarily based on how many campaigns and how many domains you’re allowed to have, as well as how many other advanced features are included with each plan.
When comparing search engine submitters, don’t just look at how many engines are in the product’s “arsenal”: most of the search engines out there won’t get you a whit of traffic anyway. What you want is a reliable way of cutting out all the tedious effort of resubmitting your site to the “majors” each time your pages change (which should be quite often if you’re to remain competitive) and tracking and analyzing results – most especially, your rankings.
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