Additional Information:

Advertiser Solutions

Enhance Interactive teams with its advertisers to track ROI (return on investment), to share best practices, and optimize PPC (pay-per-click) campaign. Advertisers are provided frequently updated tools and resources in the form of monthly newsletters and tutorials. Recent tutorials included Mass Update Listings and Keyword Matching.

Paid Listings: This is Enhance Interactive’s pay-per-click advertising format. In a nutshell – you select the keywords and keyword phrases that will bring up your listing in search results and you decide how much to pay each time a web surfer clicks on your link.

Enhance Interactive’s Paid Listings service uses an advanced AccuMatch technology to save you hours of time and effort by automatically expands your keywords to include such variations as: misspellings, plurals, improper spacing/punctuation, and simple phrases.

Using their Online Signup Tool, you can see exactly the cost for first, second, and third ranking for each search term you input, as well as suggestions for related keywords and projected numbers of searches and clicks. Enhance Interactive makes it easy for you to estimate the total cost of advertising before you commit to a campaign.

With an upgraded LogoLinks account – costing $9.95 per month – you can put your company’s logo (an 80 x 40 image) next to your listing. Graphic logos tend to increase click-through rates and improve branding.
 
Set your search terms to match according to:

• Basic Match: displays your listing for both single and plural versions of your keywords

• Phrase Match: displays your listing for queries with more than one matching keyword regardless of the order of the words in the search query as long as they are adjacent

• Broad Match: displays your listing for queries with more than one matching keyword regardless of the order of the words and regardless of whether or not they are adjacent

• Negative Match: allows you to select keywords you don’t want your listing associated with

Minimum bid is 3 cents per click. Minimum initial deposit is $50.

Guaranteed Inclusion:  This is Enhance Interactive’s automatic URL submission service. Use this to make sure your site is indexed by search engines and other websites that reach hundreds of millions of web surfers each month. You can receive the benefits of Guaranteed Inclusion for as little as $49.95 per year.

This program has an annual subscription fee that guarantees subscribers inclusion in seminal search engines as WebCrawler, Excite, Dogpile, Verizon, and more.

Partner Solutions

Enhance Interactive broadens advertisers’ reach while providing additional income streams to website owners, including those using Enhance Interactive’s Paid Listings and Guaranteed Inclusion services.

Affiliate Program: Refer customers that register for Enhance Interactive accounts and get paid a commission. Thanks to a partnership with Commission Junction, affiliates can look forward to real-time stats, fast and generous payments, 120 return days, and a way to improve your net income.

Reseller Program: For website owners and businesses with more than 1,000 customers, you may qualify to offer Enhance Interactive services to your customers at a discount.

Agency Program: Enhance Interactive exchanges data with traditional and interactive advertising agencies to increase traffic and personally manage large campaigns