Additional Information:

LookSmart offers multiple products for advertisers and web publishers interested in accessing this high-volume, targeted traffic. LookSmart makes available to their advertisers access to over 180 demographically targeted search engines, portals, and directories.

LookSmart uses what they call Vertical Search to make it easy for web surfers to find what they seek.

Advertiser Solutions

LookListings: LookSmart’s pay-per-click product for delivering to advertisers, qualified leads from “top-tiered syndication partners” like: Lycos, CNETSearch.com, Apple’s Sherlock, InfoSpace, Snap.com, and others.

LookSmart gives you two ways to target your listings further:

• Keyword-Targeted Listings: Select your keywords and place a Max CPC (maximum cost-per-click). LookSmart incrementally raises your bid for you as necessary and, together with your click-through rates, determines your placement. LookSmart notes that some of their distribution partners may change placement to make room for their own paid sponsors.

• Inclusion-Targeted Listings: A broader-based matching plan that brings up your listing anytime a web surfer enters in any of your keywords or any words in your title, description, or URL as part of their search query. Inclusion-targeted listings may also appear in Sponsored Search results when there aren’t enough qualifying keyword-targeted listings.

A simple tool lets you locate your listing in the LookSmart network at any point in time.

LookSmart offers multiple ways to reach targeted leads, including:

• Smart Matching: targeting that includes basic keyword variations

• Broad Matching: targeting that includes all queries containing keywords in the search query

A collection of bulk upload tools are also available for larger campaigns.

Online Ad Center: Access a dense online command center to help you create, manage, and optimize your campaigns in order to maximize your ROI (return on investment).
 
Reporting tools include:

• Traffic Summary: a detailed summary of current click activity and spending.

• Custom Traffic Reporting section: set your own parameters and run customized traffic reports.

Campaign optimizing tools include a suite of the following Keyword Tools:

• Keyword Expansion Tool: see related search queries that match any keyword or keyword phrase you enter.

• Keyword Pricing:check on the estimated monthly cost and clicks for any keyword or keyword phrase you enter.

• Keyword Bargains:locate proven keywords and keyword phrases catered to your business category and description at discount prices of as much as 25% less than Overture.com’s prices.

• LookSmart Keyword Recommendations: Let LookSmart’s professionals review your campaign and come up with suggestions of keywords and keyword phrases for you.

TrueLead is LookSmart’s traffic monitoring tool (or as they call it, their “traffic purification process”) for helping optimize your ROI. TrueLead automatically filters out invalid clicks due to spiders, robots, or operator error. LookSmart promises not to bill you for any of these.

LookSmart offers customized customer support services including personalized ad campaign optimization, educational web seminars (webinars), and informative newsletters.

Publisher Solutions

LookSmart’s collection of syndicated search content, advertising, and technology helps web publishers monetize their sites.

Private Label Solutions: license technology that empowers you to build and strengthen relationships with advertisers and draw traffic to your site.

• Furl for Publishers: allows site owners to provide their visitors a “filing cabinet” and advanced bookmarking capabilities. Includes email, RSS feeds, and search distribution of saved content.

• LookSmart AdCenter: see above (under “Advertiser Solutions”).

LookSmart Search Solutions: facilitates integrated targeted search functionality into your existing web pages (using SearchWISE), thus adding extra value for your visitors and generating extra income for you via commissions on revenues earned from your click-throughs (using AdWISE).