Additional Information:

Using Miva’s services gives you access to a Private Label Network that includes:

• Mitsui

• Lycos InSite

• Verizon SuperPages.com

• Thomas B2B.com

• Search.com

• Reunion

• Memolink.com

• InfoSpace

• AlmondNet

• SearchFeed

Miva offers advertisers two ways to reach new customers: Miva Pay-Per-Click and Miva Pay-Per-Call. They first launched Pay-Per-Click in 1999. Then in 2004 they were the first internet performance marketing company to offer Pay-Per-Call as well.

Miva Pay-Per-Click

Every 60 second, Miva delivers over 2000 targeted leads to their clients.

Miva’s proprietary technology allows you to bid for your ad’s position in user’s search results by choosing yourself how much you wish to pay for each keyword. You select the keywords that bring up your ad in the search results and of course, you write the title and description for your listing.

Miva allows you, whenever you want, to view current competing bids on your same keywords. Then you can change your bid up or down accordingly.

Miva Pay-Per-Call 

Finally a service similar to pay-per-click where businesses can pay for leads generated as they call in by telephone.

Want to advertise on the web but don’t do business on the web?  Pay-per-call may be perfect for you, then. Instead of displaying a link to a website as a result of a user’s search query, as is done with Pay-Per-Click advertising, the Pay-Per-Call service links your listing to a telephone number. What’s more, that telephone number is displayed as a link that takes users to a Miva Pay-Per-Call page providing additional details on your business. What’s more, this “details” page is fully customizable.

You can even forward the telephone number to an after-hours number or switch your listing on and off as needed.

The Miva distribution network generates telephone leads for you and then you close the deal. You only pay for calls from potential customers.

With Miva Pay-Per-Call:

• you decide the cost per call

• you regulate your listing rank according to your changing ad budget and competitive needs

• you manage all call activity using dashboard reports that show all charged and uncharged calls generated from each listing

With Miva Pay-Per-Call you can:

• Target your audience by specific country, region, state, city, or postal code

• Personally guide your customers through complicated buying decisions

• Sell to customers online even if you don’t have a web presence

• Find a cost-effective alternative to direct mail solicitations and phone book ads

• Close business live, in a person-to-person conversation

• Take a global or national service or product and localize it

Miva Advertiser Solutions

Miva also hosts a suite of management tools to help you improve your ROI (return on investment), including:

• Ad Center: 24/7 secure, personalized, automatic access to your account

• Auto Bid: Set the maximum bid you’d be willing to pay for each click-through and Miva incrementally bids on your behalf, thus optimizing your keyword positioning while minimizing your capital investment.

• BidOptimizer: Change your bids in real-time

• AdAnalyzer: Keep tabs on your exact ROI at any point in time. AdAnalyzer provides automated click screening applications and conversion data to track traffic precisely.

• AutoReplenish: Ensure that you receive uninterrupted traffic to your website.

Miva currently provides Pay-Per-Click advertising services in the U.S., U.K., France, Germany, Spain, Italy, Sweden, Norway, and Denmark. They only offer Pay-Per-Call advertising, however, in the U.S.

Miva’s services are used by such industry-leading companies as eBay, Nordstrom, Toshiba, Real Network, Orbitz,Monster Worldwide, ProFlowers, LowerMyBills.com, NexTag, Lending Tree, and Hotwire.com.

Miva Distribution Partner Products

Toolbar: Get help developing a custom toolbar for your business.

Banner: Use Miva’s expandable banner format to turn regular banner space into Pay-Per-Click.

Web Search: full web search functionality for visitors to your website. Earn revenue when they click on a search result listing

Pay-Per-Call: Monetize local searches on your site by connecting customers with advertisers directly via telephone.

Content: Integrate into the content areas of your site targeted keyword advertiser listings.

Directory: Add directory listings to your site for additional monetization.

Domains: Earn revenue from traffic that lands on domains you have parked.

Exit Traffic: You can even monetize users leaving your site.