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Additional Information:
Cost-Per-Click (CPC): With myGeek’s cost-per-click program, advertisers don’t bid on position but on the overall traffic they wish to receive. To aid in estimating properly, myGeek provides a tool called the Traffic Estimator that gauges an approximation of how much traffic you can expect to receive based on your choice of keywords and bids for each.
Cost-Per-View (CPV): myGeek aims to increase your revenue and decrease your cost per acquisition by using this alternative to cost-per-click (CPC), also known as pay-per-click (PPC), advertising. With CPV, your bid represents what you’re willing to pay to have your website viewed by a potential customer. Rather than placing ads, myGeek will bring up your actual landing page. Bids for CPV run as low as $0.005 (that’s 1/5 of a nickel) per view.
The purported advantage to CPV is that you get far more views for your money than you do with CPC (PPC) type of service. The argument is that from this vastly larger pool of prospective customers, a larger number will visit your site than would using a CPC (PPC) model.
MyGeek provides a regular CPV Outbid Report so advertisers can see what the current bids are for each keyword. Only the top 3 bidders are given CPV placement.
Not all network partners offer both CPV and CPC.
The AdOn Network assists in preventing click fraud with the following two tools:
Traffic Source Selection: to deactivate sources of traffic that aren’t converting well for you
Competitor Blocker: to prevent your ad/website from being placed on up to eight competitor sites (thus saving you from wasted advertising costs)
MyGeek also offers a useful ROI (return on investment) Tracking tool.
Publishers
MyGeek offers two paid search solutions to help website owners maximize revenues generated by their site(s)
AdOn Direct: Gives search sites the tools to establish and maintain lasting relationships with advertisers and distribute their listings throughout the AdOn Network.
XML Data Feeds: Qualified websites can place the myGeek XML feed on their site and benefit from commissions on a high-average cost-per-click and cost-per-view product with a high click-through rate.
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