Additional Information:

Search123’s Advertiser has two main programs for advertisers:

PPC Search Engine: advertise on Search123’s pay-per-click search engine

• Search Engine Marketing Solutions (SEM): with tools like PowerInclude, their paid inclusion product, Search123 helps you manage paid search campaigns on other PPC networks, including Google, Overture, FindWhat,

Search123 draws its traffic from partnerships with major commercial web properties across all categories, fostering a user-base originating from oft-untapped segments of the online market.

Search123 offers its customers, with the help of live on-call team, an array of free advertiser services, including:

• free account setup

• keyword research and expansion

• account management services

• optimization services

All in real-time, you can sign up, list your site, select keywords, manage and make changes to your account. There is no editorial approval required before your orders can be carried out.

Listings appear on hundreds of high-quality small and medium sized content-focused sites, directories, and search engines. Your listing will not be competing with very much traffic from more competitive and expensive portals powered by Google and Overture. Most Search123 advertisers already run campaigns on the larger paid search platforms and use Search123 as a secondary tool for cheaper targeted traffic.

Search123 constantly monitors searches and clicks to ensure that you only pay for legitimate and unique hits.

Variable Bidding:  Search123’s Variable Bidding services automates the bidding proves and frees you up to focus on more important things. With Variable Bidding, you select the maximum price you’re willing to pay for a keyword and then Search123 bids on your behalf as high as it needs to in order to get your listing top ranking.

Minimum bid is a nickel per click. Minimum deposit to fund an account is $50. There is no monthly spending minimum.

Spending Limits:  You can set hourly, daily, weekly, or monthly limits, thus spreading out the value of your advertising dollar.

Automatic Funding: Deducts a set amount of funds from a linked account and deposits the money into your Search123 account when your balance falls below $5.

Click Quality Monitoring: Using “data-scrubbing” tools and processes and Search123’s proprietary click quality analysis.

User Interface: Packed with intuitive features.

• CPC required for position allows you to view the cost-per-click for any search term you input to make it into the top 5 results.

• Integrated trackingallows you to assign tracking at the keyword level based on a new-user input field.

• Unique Keyword Records create separate records for each keyword and CPC combination.

• Keyword Grouping allows you to place groups of keywords in customizable folders.

• Sub-phrase matchingallows you to opt in to receiving hits from users whose search queries don’t precisely match your keywords but appear to be a sub-phrase of your search terms.

• Customizable dashboard allows interchangeability between Listing View and Keyword View, all from one page.

• Sub-accounts allow SEM firms, agencies, and larger advertisers to easily manage multiple smaller accounts under one larger account.

Reporting Tools: Search123 also provides a variety of tools to analyze the effectiveness of your campaigns and your ROI for each. View number of clicks generated, average CPC, percentage of spending by individual listings, and percentage of spending against the entire account. You can also view reports for a specific time frame and you can set your account to draw up reports for you on a regular basis, viewable online and/or sent straight to your email.

Free Account Management and Optimization Services: Just call Account Services and they’ll give you all the help you need, at no extra charge, including assistance coming up with site titles and description, selecting keywords, keyword expands, and any other one-time or ongoing service you might need in order to maximize results you get with the Search123 network.

Search123 Traffic:  Search123 search-boxes, content relevant text links, and contextually targeted listings imbedded in the body content are incorporated into hundreds of websites. The combination of these tools ensures that traffic directed to your listings is targeted to interested users only.

Some examples of the kinds of partners sending traffic to your site are:

• Branded search directories

• Spanish language network

• Niche content sites

• Simpli.com

• Portal pages from targeted networks

• Destination domains

Search 123’s CPC (cost-per-click) are reported in most cases to be half as expensive as Google and Overture. Participating in Search123’s pay-per-click program requires you fund your account with a minimum deposit of $50.

Search123 also supports bulk loading of keywords and listings and the promoting of multiple URLs with one account.

Partner Programs

Search Publisher Program:  for website owners and desktop application vendors wishing to add revenue-generating search products to their sites and/or applications..

In addition to an extensive network of direct advertisers, Search123 also manages 10 leading pay-per-click search engine feeds, nickel minimum bids on all listings, access to local listings, access to local inventory, non-paid algorithmic search results powered by Teoma.

Search products include:

• Basic Search Implementation

• Search Display Advertising

• XML Data Feeds

• Toolbars and Desktop Applications

• Priavte Label System

Advertiser Referral Program:  In partnership with Commission Junction and the Value Click family of companies, Search123 will pay you a commission on revenue generated by advertisers you refer.