Additional Information:

A model for other bid management and optimization tools to emulate, Dynamic Bid Maximizer facilitates the following tasks:

• Building keyword lists – using Keyword Builder, a tool for generating more effective search terms

• Monitoring bids and URLs in ALL the major search engines (see partial list below) as frequently as once an hour

• Maintaining your desired position whether that’s in the Top 3 or elsewhere

• Keeping you updated as to current bids and bid changes

• Analyzing your ranking

• Correcting bid gaps

• Managing multiple campaigns in one intuitive interface

• Bidding directly above or below a competing or cooperating/friendly site

• Scheduling campaigns and bid updates

• Day-parting (also called Setting Back Position) – setting two different ranking strategies to be used at two different times of day

• Bid jamming – automating the devious but effective tactic of forcing your competitors to bid their maximum bids every time

and…

• “Smart Bidding” – a dynamic algorithm for use with Google AdWords (equipped with its own Google Interface); since AdWords doesn’t work the same as other PPC search engines, ApexPacific has added this invaluable tool to make Dynamic Bid Maximizer Advance as useful to your Google AdWords campaigns as to all your others.

Dynamic Bid Maximizer Advance lets you synchronize with existing search engine advertising accounts and notifies you by email every time a change is made to any of your bids and/or rankings.

One popular and impressive feature of Dynamic Bid Maximizer Advance’s AutoBid is that it will consistently bid, if you wish, on third ranking – thus keeping you in the Top 3 while keeping costs down – unless the current gaps between competing bids on first and second ranking are below your specified settings, in which case Dynamic Bid Maximizer Advance will bid on first or second. This truly maximizes your Top 3 placement while controlling ad expenditures.

Dynamic Bid Maximizer Advance focuses heavily on gaps, which is how they can claim to save you so much money. Dynamic Bid Maximizer Advance constantly monitors and fixes gaps so that you never pay more than necessary for your ranking.

To clarify (in brief) – if you bid 25 cents on third position and the listing below you in fourth position only bid 18 cents, Dynamic Bid Maximizer Advance will change your 25 cent bid to 19 cents, maintaining your ranking in third position while saving you 6 cents per click. Little savings like that add up to a lot!

Search engines supported include: Overture (Yahoo!), Google Adwords, Findwhat, Espotting, Epilot, 7Search, Enhance Interactive, Lycos AdBuyer, BrainFox, SearchFeed, Xuppa (Bay9), Kanoodle, and others.

ApexPacific also offers specialized Dynamic Bid Maximizer Advance services for larger SEM (search engine marketing) agencies and PPC bid management companies.

Use Dynamic Bid Maximizer Advance in conjunction with ApexPacific’s Dynamic Site Stats service and get ROI Builder, giving you the ability to optimize bids based on advanced statistics like Cost Per Action (CPA) and Return on Advertising Spending (ROAS).

There are 6 packages you can choose from when purchasing Dynamic Bid Maximizer Advance (and one free trial):

• Evaluation Version– 1 account, 20 keywords per engine, 30 days – free

• Standard Lite – 1 account, 100 keywords per engine - $20/month or $200/yr

• Standard – 10 accounts, 900 keywords per engine - $40/month or $400/yr

• Professional – 15 accounts, 5,000 keywords per engine - $60/month or $600/yr

• Professional Plus – 15 accounts, 10,000 keywords per engine - $85/month or $850/yr

• Enterprise – 25 accounts, 25,000 keywords per engine - $150/month or $1,500/yr

• Enterprise Unlimited – unlimited accounts, unlimited keywords – call for pricing

Sadly, as is more often the case than any of us would like, Dynamic Bid Maximizer comes in 2 modules  – 1 for all PPC search engines except Overture and 1 exclusively for use with Overture – that must be purchased separately if you desire total search engine exposure.

Special arrangements can also be made for adding extra keywords to your account without necessarily being forced to upgrade to the next highest package.

All Dynamic Bid Maximizer Advance packages, except the free trial (Evaluation Version), come with unlimited, free ongoing support and. best of all, a 30-day money back guarantee.