Additional Information:

IndexTools relies on a browser-based tracking technology to monitor traffic through your website(s). Basically, here’s how it works; you add IndexTools’ tracking script into the code of your web pages. When someone visits one of these pages, the tracking script collects information about the visit and the visitor, and sends this information back to you.

Best of all, you can access this information collected at any web browser anywhere. You do not need to be sitting at your computer to study reports in your IndexTools account.

Being a web-based application and not a desktop application there is no software to download in order to use IndexTools. Simply choose 1 of 3 different packages:

Premium
$19.95/month for max 35,000 page views per month

E-Business
$49.95/month for max 100,000 page views per month

Enterprise
$899/month for max 2 million page views per month

What does all this get you, exactly?  Read on. The list is quite staggering.

Features of the Premium, E-Business, and Enterprise Editions

AskIT – The Index Tools Tutor gives tips in dialogue bubbles when your cursor rests over applicable pieces of information. These “plain language executive summaries” of the various data on the screen can even be copied and pasted into the text of your reports so all who read it can be clear as to exactly what they’re reading and what it means.

Comparative Reportingenables you to compare two like reports for two different time periods side by side.

Bounce Rate Report highlights the visitors that click onto your site but never make it beyond the first page. Study these visitors, where they came from, and learn how to alter either your site or your campaign for greater cost effectiveness.

Organic Search Report drills down through free search terms that are already driving lucrative targeted traffic to your site so you can consider adding these words to your paid keyword lists.

Referrers Report identifies which sites drove visitors to your site and provides analytics to uncover trends and patterns in referred visitors’ behavior.

Easy Export Function facilitates exporting your reports (up to 10,000 records at a time) into Microsoft Excel or CSV format.

PLUS Traffic Reporting, Search Engine Marketing Reporting, Trend Reporting, Drilldown Functionality, Download Tracking, Exit Link Tracking, Flash Tracking, Document Groups, Secure Content (SSL) Tracking, Scheduled Email Reports, and more!

Features of the E-Business and Enterprise Editions only

Advanced Campaign Managementenables you to track and analyze marketing results and campaign costs according such advanced metrics as CPC, CPA, and CPM.

Advanced Merchandise Reporting tracks which products which people are buying when. Track which products are added to shopping carts but not purchased and which products are merely previewed. Produce customized reports to learn how to optimize your site and your inventory for your actual visitors’ tastes. A particularly useful feature herein called cross-sell analysis will tell you which products sold in combination with one another.

Scenario Analysis reduces shopping cart abandonment and troubleshoot the most popular paths through your site. Learn what paths visitors typically take through your site and then tweak your site to better shuttle people to and through checkout.

Advanced Path Analysis lays out the paths through your site most popular with your visitors in a revealing “tree” structure.

Sales Summary Report summarizes sales hour, day, or month, adding the size of the average order. Use this report to identify trends and peak sales opportunities.
 
Path Explorer, a downloadable plug-in for Internet Explorer, overlays performance results directly atop each link on your web pages. (optional)

Advanced Cost Analysis (or CPC Live Cost Analysis helps you calculate that ever-important Return on Investment (ROI) on demand. Once IndexTools has pulled together a wealth of dynamic price information from the PPC search engines and the tally of revenue generated at your website, IndexTools will consolidate the two data streams into one comprehensible report. Live Cost Analysis will calculate your ROAS (Return on Ad Spending) and provide a keyword by keyword breakdown costs, clicks, and revenue. (optional)

PLUS Cross-sell Reporting, Consolidated PPC Reporting, Member ID Tracking, Multi-Level Content Grouping, Conversion Analysis, Action/Revenue Tracking, Visual Path Analysis, and more!

Features of the Enterprise Edition only

Executive Dashboard displays key performance metrics in an easily readable snapshot. This customizable screen allows you to set goals, track progress, and identify problem points in your campaign.

Real-Time Segmentation allows you to examine results of segments of visitors – whether by geographic, economic, or demographic boundaries or by time of day or day of week or season of the year. Analyze how segments responded to various pages at your site. This empowers you to identify the most profitable visitors and optimize your pages accordingly.

Custom Reporting allows you to customize your reports by adding and deleting whatever metrics you wish, then saving with a Bookmark reports you like.

PLUS Ad-Hoc Scenarios and more! 

IndexTools is built to handle larger campaigns – even those with over 100 million page views per month – for even the largest of companies while remaining simple and accessible enough for the small business-person to employ to comparably profitable effect.

For businesses with limited experience with Java script and advanced server side scripting, third-party shopping carts, existing PPC search engine accounts (ie. with Google AdWords or Overture), time constraints, no in-house IT team, or previous difficulty with inaccurate results, IndexTools offers a personalized installation and setup consultation for $299.

Both a quick Demo and a 15-day full Test-drive (free trial) are available for your convenience. Try it out and then see if IndexTools has value to your business.