Additional Information:

ROI Tracker
Using java script and cookies, KeywordMax enables you to track all traffic to your site, all the way to checkout counter. KeywordMax will even record repeat visits and repeat purchases. If you like, KeywordMax will even help you track your offline sales.

ROI Tracker generates a slew of useful reports detailing clicks, sales, ad spending, cost-per-click, conversion rate, and return on investment (ROI) for every campaign. You can then compare all the results by keyword or search engine. Use ROI Tracker to track not only purchases but form submissions, information requests, and downloads.

The newest version of ROI Tracker’s Reporting Tool includes three added features:

• Sorting options that allow you to presort the results before the report is generated

• Viewable results per page options for selecting the number of rows per page to view

• “Domains Break-Out” for those running reports across multiple domains at once to view each applicable domain at the same time

• PPC engines displayed alongside titles

• Match type viewing (for exact or broad matches, etc.)

• New match consolidation facility

• Average Sales Cycle added to the list of metrics to monitor how many months it takes to get from a click to a sale

•  The ability to view your Net Revenue

• Bidding recommendations based on CPA, Profit, Profit Margin, or ROI

ClickAuditor
This is a wonderful tool. Anything that busts fraud is our friend, and ClickAuditor’s only purpose for existing is to do just this. Stop wasting precious ad dollars on clicks from competitors and search engines, on suspicious IPs clicking your same link(s) over and over and over, on geographically incompatible clicks, and on all other unusual click activity. ClickAuditor even makes note of suspiciously declining conversion rates for your examination.

Once found, all ClickAuditor can do is notify you. You are then responsible for taking whatever course of action you choose to take with your PPC campaign. But knowing is at least half the battle.

KeywordBuilder
This keyword engine takes any keyword or keyword list you input (either by hand or Excel spreadsheet) and generates a new, much meatier list of synonyms, popular related terms, and misspellings. Further, for each word and phrase on the newly generated list, Keyword Builder will estimate – based on actual numbers of searches performed for that exact word or phrase – the traffic you can reasonably expect it to drive.

BidDirector
Manage all of your pay per click bids in one place. BidDirector allows you to check on the status of each of your bids and keep tabs on who is bidding against you. BidDirector will also send you regular email updates and log reports – up to 24 times per day – on every change you make to your campaign.

BidDirector is also a rules-based automated bidding service. Customizable rules supported include:

• setting a maximum bid, a daily or monthly budget

• desired rank or rank range, locate bid gap within your desired ranking

• jamming your competitors (forcing them to pay their maximum bid)

• bidding directly above or below a friendly site

• optimizing your bidding based on Cost Per Action, Profit Margin, or Return on Investment

• pausing words and schedule pausing of words for specific times of day and/or days of the week without deleting the words from your campaign

• working with categories – bidding on them, optimizing your use of them, and setting a budget for using them

You can avail Keyword Max of their fine services with 1 of their 4 different packages (*actions are defined as clicks in ROI Tracker or bid changes in BidDirector):

• Merchant Standard – gives you ROI Tracker, Click Auditor, and Keyword Builder, and 75,000 actions for $99/month

• Merchant Pro – gives you all 4 tools with unlimited keywords, and 150,000 actions for $199/month

• Agency Standard - gives you all 4 tools with unlimited keywords plus your own Client Reporting Center, and 500,000 actions for $499/month

• Agency Premium - gives you all 4 tools with unlimited keywords plus your own Client Reporting Center and private branded tracking, and 1,000,000 actions for $999/month + a $1,995 setup fee

A free test demo of KeywordMax is available upon request.