Additional Information:

This Overture-approved third party software provides 4 convenient features in a single, simple and intuitive interface:

BidSleep: Automatically schedule your bids to go to “sleep” (or temporarily reset to the minimum allowable bid) for certain hours, days, weeks, or months. This is especially valuable if you require phone interaction with your potential customers and thus require your listings to run only during your office hours.

AutoEnhancer: This fabulous feature is specifically designed to improve the cost effectiveness of your automated bidding. Only applicable when you use the Autobid features of Overture and FindWhat, AutoEnhancer protects you from being forced by your competitors into paying your maximum bids. AutoEnhancer adjusts your maximum bids up and down as necessary to keep your competitors in the dark as to your strategies.

BidCat: Categorize your keywords and manage your search terms in batches; invaluable on engines like Overture that benefit advertisers from categorizing their campaigns. Categorize by keyword, product, bid price, or any other parameter you set.

BidSaver: A unique tool that notes timely savings opportunities and adjusts your bids and rankings accordingly, allowing you to take advantage of any opportunities, whether coincidental or promotional, to get more bang for your buck.

Search engines supported include: Google, Overture (Yahoo!), Miva (FindWhat), Enhance, Kanoodle, Epilot, and Searchfeed as well as Overture UK, AT, AU, DK, FI, FR, DE, IT, NL, NO, ES, SE and CH, and Espotting DK, FR, DE, IE, IT, NO, SE, ES, and UK. More are promised soon.

PPCBidTracker’s pricing structure is a bit complicated. Your cost is dependent on two 3 factors:

• Whether you’re purchasing the package for U.S. Engines or International Engines

• Your chosen number of daily bid reviews (6, 12, 24, 48)

• Your chosen number of keywords in your account (50, 100, 250, 500, 1,000, 2,500, 5,000, 10,000)

Prices ranges from $39.95 (International engines, 6 bid reviews daily, 50 keyword limit) to $9,999.95 (U.S. engines, 48 bid reviews daily, 10,000 keyword limit). Try out PPCBidTracker (either or both of the U.S. and Int’l versions) for free for 14 days before you buy.

And, for those companies wanting more personalized attention, SearchMarketingTools offers individual, custom Campaign Management services by a trained SEM (search engine marketing) expert.