Additional Information:

Web Analytics

Insert the Tracking ROI script into the code for your web pages. Then when visitors come to your site, the code tracks their activity as well as tags them for future reference. That way, when the same visitors return, you can compare their repeat visits with their initial visits. You can then compare unique and one-time visitors as a group against return visitors for even deeper analysis and finer tuning of your marketing efforts.

Generate smart reports that track not only traffic but conversions as well. Learn where your visitors came from, the paths they take through your site, whether their visits result in a “sale”, and where they go when they leave your site.

Even larger firms will benefit from Tracking ROI’s scalability and segmenting features, its capacity to track “multiple sites, multiple campaigns in multiple media over multiple months”, its ability to identify where orders originated and to discover bottlenecks and “fallout points” where your site and services can be improved.

Click Fraud Protection
Thwart competitors, search engines, hackers, and troublemakers who drive up internet advertising costs by repeatedly clicking on listings and links for businesses they have absolutely no intention of patronizing. This devious but legal tactic can and will take a huge bite (up to 50% some say) out of your advertising budget and prevent you from achieving a fraction of the conversions you’re betting on.
 
An affiliate might use such a device to gain undeserved credits. A competitor might use it to drive up your marketing costs and (ultimately) removing you from the playing field. But no matter whether the click spamming is coming from spiders, bots, or a diligent manual user, no matter if the perpetrator is a competitor or an affiliate, Tracking ROI’s Click Fraud Engine detects suspicious site activity based on your specified settings.

Tracking ROI analyzes metrics from all sources of click activity to identify suspicious clicks across multiple PC, multiple IPs, with both organic and PPC search engines as well as email campaigns and banner ads.

Receive email notifications when suspicious clicks are detected and compose custom outgoing messages to be sent automatically to visitors perpetrating such behavior.

Click Fraud Protection generates 3 meaty reports for you to scour at will:

• Repeat Clickers Report – identify every repeat visitor within a user-specified date range

• Click Auditing Report – identify trends and learn whether 1 IP address is generating clicks under various keywords, campaigns, and/or sources.

• Extended Click Auditing Report – includes the clicker’s ISP (internet service provider), their web browser name and version, their operating system and platform, and the search terms they’ve queried.

All Click Fraud reports include date (and user-specified date ranges), the clickers’ IP addresses, number of clicks or page views, length of sessions, and conversions (if any).

Content Personalization
Not only does this service enable you to discern first time visitors from repeat visitors and analyze the differences in their site activity as a group, but you can also set differing landing pages for each type of visitor.

That’s right. Tracking ROI helps you segment your visitors and provide targeted content catered to each. As much as web surfers may whine about cookies and internet privacy, they also appreciate being recognized as unique individuals. You wouldn’t want the proprietor of your favorite local grocery store offering you a New Customer Discount that you couldn’t use, would you? Well, consumers have grown to expect that same level of personalization and respect from their online merchants, those same consumers who just a couple of years ago used to despise the impersonal nature of the web.

You’ll find a number of other software applications and web-based services out there that offer click fraud protection and web analytics (though of varying qualities, for sure) but you’ll find far fewer that provide Content Personalization, the cutting edge of online customer care.

Tracking ROI comes in three packages:

• Bronze: includes tracking for 1 website, 50,000 page views per month, with a 2 day support response time for a base rate of $29.95/month.

• Click Fraud: includes tracking for 1 website, 50,000 page views per month, with a 1 day support response time for abase rate of $89.95/month.

• Gold: includes tracking for 3 websites, 150,000 page views per month, with a 1 day support response time for a base rate of $149.95/month.

The Bronze package includes Content Personalization but not Click AuditingorClick Fraud Detection and Notification. The Click Fraud package includes Click Auditingand Click Fraud Detection and Notification, but not Content Personalization.

The Gold package includes all of them PLUS regular email keyword performance reports and the abilities to create sub-accounts and store tracking Javascript on your server(s).

Both the Click Fraud and Gold packages also come with a dedicated customer service and support representative and the ability to export key reports into Excel.

Only the Bronze and Gold packages offer lifetime tracking, paid vs. organic tracking (SEO vs. SEM), navigation/time trend/platform tracking, Click Stream and SEO reports, email and banner ad conversion tracking and analyses, or automatic ROI calculation

All 3 packages provide unlimited, invisible, real-time web-based visitor tracking, ad campaign and keyword tracking, tracking of SSL requests and partner links, automatic code generation and insertion, drill-down capability, and PPC ad support.

Custom quotes are available for clients with more than 1.5 million page views per month.