Free Newsletter
Get free marketing tips & updates by e-mail!


Name:



Email:


 
   
LinkWorth Review
     

LinkWorth, a subsidiary of Dallas, Texas-based RX Consulting, is a marketplace for advertisers and web publishers to come together with the intention of placing targeted ads on the publishers’ sites, thus adding value for their visitors as well as providing an additional revenue stream to their business while delivering to their advertisers highly targeted leads and high conversion rates.

 
LinkWorth
 
 
 
 
 

Additional Information:

But that’s not all. LinkWorth is comprised of a team of SEO and SEM experts who make themselves readily available for your every internet marketing need – from search engine placement to name branding.

At the time of this writing, LinkWorth had 5,245 partner websites with over 71 million actual web pages.

Advertisers

LinkWorth offers advertisers 3 main products, all designed around contextual link advertising: Traditional Text Link Ads, Billboard Link Ads, and Rotating Text Link Ads.

Traditional Text Link Ads: The basic and most common form of text link advertising. You simply come up with a keyword or phrase to associate with your ad, a website address/URL, and a short description of your site. Then you choose the LinkWorth partner-site or sites to display your ad.

Since ads are placed for a flat rate, regardless of the number of clickthroughs, you don’t have to worry about competitors or affiliate partners and other potential click-fraudsters attempting to drive up your costs and pump up their revenue-share.

Billboard Link Ads: Display, rather than a simple text link, a full page of your unique content, uploaded to the partner site’s server. It’s rather like a cross between a billboard, thus the name, and an informative and/or educational article. A link on the partner site directs visitors to a complete page

Use inbound linking, creating links between various keywords and phrases in your content and various pages on your website, to maximize the possibility of visitors clicking through.

Rotating Text Links Ads have the partner site bring up your ad not just when one keyword appears but in rotation across a spectrum of keywords. You provide the list, and LinkWorth cycles through, bringing up your ad for each keyword or phrase (1 per page view) in succession.

This feature allows you to experiment with a variety of search terms to find the one (or few) that bring you the greatest returns.

LinkWorth’s convenient Window Shopping feature lets you browse the various partner sites one by one, comparing crucial stats before even joining. When you peruse the LinkWorth inventory, you’ll isolate the sites associated with your chosen search terms and chosen category, then analyze:

  • date partner joined LinkWorth network

  • whether descriptions are allowed with the ads

  • # of live LinkWorth client ads currently running

  • # of approved ads

  • # of declined ads

  • link rank

  • whether Homepage links are supported

  • whether Subpage links are supported

  • whether Entire Site Run links are supported

  • # of outbound links on site

  • Alexa traffic rank

  • whether site is listed in DMOZ directory

  • the site’s Google, Yahoo!, and MSN stats

    • total backlinks

    • total pages indexed

    • page rank (for Google only)

    • Y! directory (for Yahoo! only)

In addition, a website description and notes as well as a full pricing structure are also listed.

LinkWorth provides a number of advertiser solutions, the first of which is the simple buying of links and ads. An advertiser account is free, but requires an initial $25 (money applied to your purchases) in order to validate billing.

If you’d prefer to have LinkWorth find the best online real estate for your advertising needs, a Managed Account may be a better option for you. You’ll work closely with a specialist getting your campaign up and running. The specialist will then handle the monitoring and maintenance of your account and ad campaigns, making changes as per your instructions and providing you constant updates as to their (and your) progress.

Customized accounts offer an increased level of special attention to large companies or groups of companies wishing to sculpt LinkWorth’s offerings around their unique and expansive needs.

Platinum accounts offer companies the prized position as the only managed LinkWorth client in that company’s market.

Newer companies (or older companies new to the whole online thing) may also benefit tremendously from LinkWorth’s SEO complete account, offering personalized assistance copywriting and developing pages for maximum search engine optimization. SEO complete accounts include managed text link campaigns.

Advertisers can purchase 3 different types of ad space on partner sites:

  • Home: Ad appears on partner’s homepage

  • Sub: Ad appears on a sub-page on the partner’s site

  • Every: Ad appears on every page of the site

Publishers/Partners

Earn extra revenue from your existing site by placing LinkWorth advertiser text link ads and billboard text link ads on your pages. You set the price and take the bulk of the cut. Furthermore, you can elect to offer any or all of the options available to LinkWorth advertisers – homepage links, subpage links, and entire site runs. And you retain the right to approve or disapprove of any ads LinkWorth sends your way.

LinkWorth offers publishers the option of signing up for either a regular account or a preferred account. With a preferred account, publishers are given greater access to higher paying advertisers. Advertisers with Managed Accounts rely on the LinkWorth staff to place their ads for them. While the LinkWorth team obviously seeks to find the best fit for the advertiser, they are also sure to place a large portion of these clients’ ads on preferred partner pages.

Only qualifying sites can get preferred status, and the profit split is different: 50% to the partner instead of the usual 70% for standard partner accounts.

General

LinkWorth hosts an impressive blog for text ad advertisers that includes in-depth explorations of all sorts of internet advertising methods (not just text links).

They also provide an entire suite of SEO tools (both original LinkWorth and third party software) to make your job even easier and your campaigns even more effective - tools with names like: LinkRank Lookup, Link Popularity Checker, Keyword Verification, Compare Search Engines, Keyword Combinations, LinkPrice Lookup, Search Engine Saturation, Keyword Density Analyzer, Keyword Proximity Analyzer, File Differences, Environmental Variables, Validate Email, Link Validator, PageRank Calculator, Google Dance Viewer, Browser Resolution Screen Checker, Online Spell Checker, My Workstation Setup, Webpage Size Checker, SimSpider, HTML Validator, Robots.txt Validator, Server Header Check, and Da Scrambler.

Additionally, their expert team has composed a libraries-worth of reference articles on every SE topic you could possibly want to explore in greater depth. And LinkWorth offers a downloadable Toolbar to make campaign management as simple and convenient as possible.

Their support network includes an extensive KnowledgeBase (FAQ), a step-by-step troubleshooter, support downloads, query “tickets”, user forums, directory listings, and toll-free phone, fax, and email contact info.

 
   

Price Pricing Information:

Various pricing packages.